following is an excerpt from the Holy Land Trust’s February newsletter

On Global Tourism Resilience Day, the Holy Land Trust highlighted the critical role of its Travel & Encounter Department in supporting Bethlehem’s tourism sector during one of its most challenging times.

The local tourism industry, which once thrived on welcoming visitors from around the world, has faced a dramatic decline, leaving local businesses and families without a vital source of income. HLT’s Travel & Encounter Department, however, remains dedicated to sustaining the connection between Bethlehem and global communities.  Through guided tours and cultural experiences, HLT continues to showcase the city’s rich history, while supporting local artisans and service providers who are heavily impacted by the absence of tourism. With travel at a standstill, on Global Tourism Resilience Day, we recognize the important work of Holy Land Trust’s Travel & Encounter Department, which has been pioneering alternative tourism as a way to sustain Bethlehem’s tourism sector during these difficult times. While traditional tourism has been severely impacted, HLT has focused on offering immersive, transformative experiences that emphasize authentic connections between visitors and the local community. 

Through alternative tourism, HLT creates opportunities for travelers to engage deeply with the rich history, culture, and daily lives of Bethlehem’s residents. From cultural tours that highlight the city’s historical significance to community-based projects that empower local families, the department provides a more meaningful, enriching travel experience. Visitors are invited not just to see Bethlehem, but to encounter its people, understand their challenges, and contribute directly to the community’s well-being.

As tourism slowly resumes, HLT looks forward to expanding these unique encounters, providing an avenue for visitors to support local artisans, hotels, and businesses that rely on this essential industry. Alternative tourism is the lifeblood of Bethlehem’s economy, and HLT is committed to ensuring its growth in a way that benefits the entire community.

As we face this prolonged downturn, HLT’s commitment to tourism has never been more important. Your support can help strengthen the travel department’s efforts, fostering long-term resilience and ensuring that Bethlehem remains a beacon of hope and cultural exchange in times of hardship.